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Fernando Alonso protege su imagen con 'blockchain'

Deporte y Negocio

- 00:35 Comentar

El piloto, pionero en esta tecnología, salvaguardará los derechos de sus imágenes y vídeos con KodakOne, que también defiende la propiedad intelectual de cualquiera que le haga fotos.

Fernando Alonso acaba de escribir otro hito en su carrera. Y esta vez fuera de los circuitos. El dos veces campeón de Fórmula Uno y reciente ganador de las 24 Horas de Le Mans se ha convertido en uno de los primeros deportistas en apuntarse a la tecnología blockchain para proteger sus fotografías y vídeos -tanto personales como profesionales- y salvaguardar así sus derechos de imagen, al tiempo que promueve la defensa de la propiedad intelectual de otros autores.

Lo hará a través de una plataforma denominada KodakOne, fruto de la alianza de la neoyorquina Kodak, y la londinense Wenn Digital y que verá la luz en los próximos meses. Se trata de un sistema de gestión de derechos de contenido audiovisual asegurada a través de esa tecnología blockchain, también conocida como cadena de bloques y considerada como el inicio de la denominada revolución industrial de Internet.

Entre otras cosas, la plataforma permitirá rastrear Internet para controlar las licencias de todo contenido audiovisual y evitar posibles robos. Un atractivo que también ha convencido en el deporte a firmas como Oak View Group para proteger los derechos de seis grandes estadios de la Asociación Nacional de Baloncesto (NBA) y la Liga Nacional de Hockey (NHL).

A ellos podrían sumarse pronto otros clientes. Benedikt Dohnany, director comercial de Wenn Digital, ha avanzado ya que la compañía está recibiendo "muchas solicitudes e interés de marcas globales, creadores de contenido y titulares de derechos en diversos campos". Así que la empresa "podría comenzar pronto a forjar alianzas similares con otros clientes".

La clave para todos ellos es la exclusividad, que en el caso de Alonso afecta tanto a su futuro archivo gráfico como a toda la biblioteca digital ya existente del piloto.

En la parte económica, no se conocen los detalles de este acuerdo, pero sí que las negociaciones han durado varios meses y que la idea del deportista asturiano es que haya más beneficiados: quiere "recompensar" a sus "fans y a fotógrafos profesionales por su creatividad". Y es que cualquiera que acceda a la plataforma KodakOne para registrar sus fotos y vídeos de Fernando Alonso -y así beneficiarse del control del licencias- será premiado a través de un catálogo de servicios y productos que ofrecerá la firma y que aún está diseñando con el campeón de F1.

En ello será clave una de las grandes novedades que anunció Kodak al presentar KodakOne el pasado enero: la creación de su propia moneda virtual, por ahora retrasada a la espera del estudio por parte de la SEC -el regulador del mercado en Estados Unidos- y que podría ver la luz entre finales de este año e inicios de 2019.

Introducing the 2017 Legal Rebels

Since the late 1990s, Joyce Raby has spent a career bringing technology to legal aid. While a booster and believer in technology's potential to improve America's legal system, her experience is tempering. "We've been saying for a very long time that technology was going to be the saving grace for the justice ecosystem," she says. "I don't think it is."

For litigators accustomed to conducting discovery inside large warehouses surrounded by hundreds, if not thousands, of cardboard file boxes, combing through several forests' worth of paper to find the few relevant documents was like trying to find the needle in the haystack.

In 2005, Mark Britton sat at a kitchen table in Sardinia, Italy. It had been about two years since he left the online travel company Expedia, where he was an executive, and he was ready to uncork something new. It wasn’t a bottle of cabernet sauvignon or grenache that the Mediterranean island is known for: He was aerating an idea that could change how legal services were delivered in the United States.

Mike Dillon has seen a lot change over his career as general counsel to some of the nation’s largest technology companies.

Before Microsoft launched Windows and AOL filled American mailboxes with floppy disks, Richard Granat was building software to improve legal services.

What will be a big legal trend for 2018? Mary E. Juetten is putting her hopes on legal technology improving access-to-justice problems.

Nicole Bradick, formerly of CuroLegal, has launched her own company called Theory and Principle.

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Submitted 25 November, 2004; originally announced November 2004.

Comments: 23 pages, 4 figures

Journal ref: Physical Review B, vol. 73, art. 214103 (2006)

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cond-mat.mtrl-sci

1-D Simulation of the Electron Density Distribution in a Novel Nonvolatile Resistive Random Access Memory Device

Authors: Rene Meyer , The North FaceBallard PullOn II Canvas eSmNaCATdd

Abstract : The operation of a novel nonvolatile memory device based on a conductive ferroelectric/non-ferroelectric thin film multilayer stack is simulated numerically. The simulation involves the self-consistent steady state solution of Poisson's equation and the transport equation for electrons assuming a Drift-Diffusion transport mechanism. Special emphasis is put on the screening of the spontaneous pol… ▽ More The operation of a novel nonvolatile memory device based on a conductive ferroelectric/non-ferroelectric thin film multilayer stack is simulated numerically. The simulation involves the self-consistent steady state solution of Poisson's equation and the transport equation for electrons assuming a Drift-Diffusion transport mechanism. Special emphasis is put on the screening of the spontaneous polarization by conduction electrons as a function of the applied voltage. Depending on the orientation of the polarization in the ferroelectric layer, a high and a low resistive state are found giving rise to a hysteretic I-V characteristic. The R_high to R_low ratio ranging from > 50% to several orders of magnitude is calculated as a function of the dopant content. △ Less

Submitted 23 December, 2003; originally announced December 2003.

arXiv:cond-mat/0111218 [] cond-mat.mtrl-sci

doi 10.1063/1.1427406

Ultrathin epitaxial ferroelectric films grown on compressive substrates: Competition between the surface and strain effects

Authors: A. G. Zembilgotov , N. A. Pertsev , New Balance Numeric NM213 4bYp9L0KJj
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Abstract : The mean-field Landau-type theory is used to analyze the polarization properties of epitaxial ferroelectric thin films grown on dissimilar cubic substrates, which induce biaxial compressive stress in the film plane. The intrinsic effect of the film surfaces on the spontaneous polarization is taken into account via the concept of the extrapolation length. The theory simultaneously allows for the… ▽ More The mean-field Landau-type theory is used to analyze the polarization properties of epitaxial ferroelectric thin films grown on dissimilar cubic substrates, which induce biaxial compressive stress in the film plane. The intrinsic effect of the film surfaces on the spontaneous polarization is taken into account via the concept of the extrapolation length. The theory simultaneously allows for the influence of the misfit strain imposed on the film lattice by a thick substrate. Numerical calculations are performed for PbTiO3 and BaTiO3 films under an assumption of the polarization reduction in surface layers. The film mean polarization is calculated as a function of film thickness, temperature, and misfit strain. It is shown that the negative intrinsic size effect is reduced in epitaxial films due to the in-plane compression of the film lattice. At room temperature, strong reduction of the mean polarization may take place only in ultrathin films (thickness ~ 1 nm). Theoretical predictions are compared with the available experimental data on polarization properties of BaTiO3 films grown on SrRuO3 coated SrTiO3. △ Less

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